Lexus Becomes Official Luxury Vehicle of Georgia Tech Athletics

Recently, Georgia Tech Athletics has decided to partner with Lexus for a lot of multiple years where they will be partners. This deal will make it so that Lexus is the official Luxury Vehicle for the institution’s athletics program.

Partners

This will make it so that Lexus will have a strong presence at all of the Tech sporting events at home and elsewhere. An example of this will be the area known as The Flats at the south end zone area of Bobby Dodd Stadium; This area was also previously called the Tech Terrace. Now, they are renaming it the Lexus Deck. This area will have an elevated Lexus vehicle on for show so that everyone can see it through the stadium.

There’s also going to be a part of the Calloway Club which is situated at the McAmish Pavilion and will also be presented by the Lexus company. Plus, there are also going to be displays outside the pavilion here that will show multiple displays from Lexus. The plan is to offer some benefits to Lexus owners that apply only to them.

This partnership was facilitated by the group known as Legends. They’ve worked on helping out Georgia Tech athletics with various aspects of the business, including managed partnerships as well as multimedia rights and more, ever since they began helping in 2021.

Lexus has been a big name in Luxury cars since its inception in 1989. It’s now active in over 90 countries and has a wide selection of luxury vehicles. This helps it to be uniquely situated to make partnerships like this one. These partnerships often help a lot to increase the fortunes of both organizations.

Going Forward

Now that this partnership is established, you will likely see multiple deals and partnerships occurring between these two organizations. So, it may be prudent to stay on the lookout for this if you have an interest in both of them.

For more information, please don’t hesitate to contact us at our dealership today. We love talking about Lexus and related topics, and we’d be happy to speak with you about anything you wish to know about Lexus. You can reach out to us through email, through phone, or you can go ahead and visit us directly at our dealership’s location.

Feel free to reach out to us so we can help get you into the Lexus you want. We look forward to hearing from you today.