February 6th, 2018 by

There is not a better time to advertise a new Lexus than during the Super Bowl when over 100 million people around the world watch the game. For Lexus, they used it as an opportunity to air one of the most memorable commercials that highlighted the new 2018 Lexus LS F 500, which will be released in February.

The 30-second commercial was titled “Long Live the King” and opened with the Black Panther fighting with another individual before throwing an item into a car. He asks if his ride is ready for his sister races to get the Lexus LS F 500 to him on time. The commercial shows off the Lexus’ ability to turn quickly without losing traction. The Black Panther jumps into the moving vehicle through the hood before arriving at a movie premiere in Los Angeles, CA. The ad ends with the narrator saying, “Long Live the King.” An extended version of the commercial is also available.

The 2018 Lexus LS F 500 makes an appearance in the film, “The Black Panther” and is displayed as a sporty and stylish car that is regal enough to be driven by a king.

The vehicle has improved its handling with skidpad grip that has gone from 0.82 average g to 0.85-0.86. The all-wheel drive also makes it easy to feel in complete control of the car on tight turns or highways. It is taking a giant leap as a more edgy and intimidating vehicle compared to its predecessor, which was more conservative. It can also go from zero to 60 in 5.3 seconds due to its 416 horsepower, making it easy to weave in and out of traffic or merge onto a busy highway with ease.

The Japanese car is the first generation of the model and distinguishes Japanese luxury from other European car models with its fierce look and quality materials. Perhaps one of the most impressive features of the vehicle is the luxurious leather seats that are offered, which resemble sinking into a comfortable couch. The automaker boasts that the seats are best-in-class and fully recline when the front seats are moved forward and leaned up on the dashboard. The contrast-­stitched leather feels like butter and makes it extremely cozy inside.

The body of the car looks as if Infiniti and Mazda inspired it with a bold spindle grill that attracts plenty of attention. The body is low and incredibly sleek considering its large size, which makes it comfortable to drive in without compromising on feeling cool.

All of the vehicles have a rear-wheel drive that comes standard, but the four-wheel drive will be an option in the future. The ride is incredibly smooth with a brake pedal that is progressive.

Since 1989, Lexus has continued to remain competitive in the auto industry and proves that they don’t plan on going anywhere with the release of the new LS. Due to its innovative executive seats and futuristic exterior, the car sets the bar high for other luxury vehicles on the market.

If you want to learn more about the 2018 Lexus LS F 500 or schedule a test drive, contact us to visit our dealership and explore the impressive features in person. We will explain more of the features and can allow you to get a firsthand look at the impressive vehicle.

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